Iconic pieces and brilliant colours -the spring is going to be hot with Matthew Williamson’s latest collection available at H&M!

In two days (23rd April) is the day we all have been waiting for as the Matthew Williamson collection will be available in H&M stores. Around 200 H&M stores worldwide will carry Williamson’s wardrobe of eclectic prints and vivid colour pieces full of the influences and inspirations of a global traveller. From dresses to tops, all-in-ones to the sharpest tailoring, this fashion collection has all the key pieces for Spring 2009. It’s a exciting time for the high street. It’s believed his pieces will be sold out in no time. Everything of this collection is just as good as Matthew’s main catwalk line. The exclusive collection for H&M is full of the vibrancy that has made the London-based designer famous.

“I wanted to create a strong urban collection fused with the brand’s signature symbols and shapes. It’s been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M. Colour is one of the defining aspects of my signature style, I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious”, says Matthew Williamson.

Don’t forget to also put May 14th in your diary, too as Matthew Williamson will be back with H&M beach line and menswear (his fashion debut in menswear). Read more about the ueber-glam designer Matthew Williamson.

Here a subset of Matthew’s exclusive Spring collection for H&M:

PEACOCK BRIGHTS: dress £44.99 © H&M	SILK TULIP: dress £69.99 / belt £29.99 © H&M
COBALT SUIT: top £34.99 / jacket £69.99 / trousers £49.99 © H&M	FLAMENCO MAXI: dress £199.99 / jacket £149.99 © H&M

Photographer: John Scarisbrick

If you are interested in more, watch this video on Matthew Williamson for H&M:

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© H&M photographer: Magnus Magnusson

If you are a fashion-conscious woman, who enjoys luxury and doesn’t mind spending a little more on nice clothes, Matthew Williamson probably is already one of your favourite fashion labels. Brilliant colours, mix of prints which often have an Indian influence characterize the pieces of the British designer.

His collections are presented twice a year during the New Yorker Fashion Week  and are popular among celebrities. Stars such as Sienna Miller, Kate Hudson, Keira Kneightley and Gwyneth Paltrow regularly are seen wearing his clothes.

Following stints at Marni and Monsoon Accessorize, Matthew Williamson launched his won label in 1996. After showing his first collection - dubbed “Electric Angels” - using Jade Jagger, Kate Moss and Helen Christensen as runway models, the label has become a favourite among the U.K.s biggest names and jet-setting Yanks. His out of the ordinary and colourful designs stood out from other designer labels. In 2004 the fashion magazine “Elle” named Matthew Williamson the “Designer of the Year“. One year later the designer won the “Moet & Chandon Fashion Tribute Award” and was offered to become Pucci’s creative director.

In the meantime you can find star designer’s collection in many online shops and catalogues. It’s also worth checking out the designer’s website for the latest Matthew Willamson collection.

© H&M photographer: Sølve Sundsbø

If you are on the hunt for a unique piece, you can also find them on auctions. They are actually that popular, that a dress is traded often at a high price. For all who love Matthew Willamson but could not necessary afford to by his clothes there is great news. At H&M this Spring, Matthew Williamson will give full access to his exclusive world with a women’s collection that brings together iconic pieces from his past collections with the brilliant colour of his brand new catwalk looks. From 23rd Arpril, around 200 H&M stores worldwide will carry Williamson’s wardrobe of eclectic prints and vivid colour pieces full of the influences and inspirations of a global traveller. From dresses to tops, all-in-ones to the sharpest tailoring, this fashion collection has all the key pieces of Spring 2009. Although up to today Williamson only designed womenwear, this year is another special year for the label. With H&M the label will make its debut into menswear.

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